Social media is a digital form of communication in which media and users create content, shape conversations, and influence each other within a connected platform. This form of media is fundamentally different than broadcast media in that it is interactive, allowing people to share information, ideas, and opinions easily with large and distant audiences. This is why it is critical to understand the implications of its use, as it can be a powerful tool for disseminating messages, connecting people, and creating a sense of collective action. It can also be a medium for misuse, misunderstanding, and manipulation.

See also: social network, social justice, collective intelligence, collective action